Corporate ID Project

Our Corporate ID project has finally come to an end. Printed, mounted and handed in along with a very cool folder to go with it. We were assigned an imaginary company based on a real world company for inspiration. We were asked to create a corporate stationary for that company which included a new logo, a front and back business card, letter head and envelope. We were to sketch out designs and afterwards create three vector logos and choose a final design to create our stationary with.

My company was called Advanti Bicycles. Originally from Montreal, Quebec, they are a high end bike company that specialize in racing bicycles for triathlons. They have won design awards and their bicycles have been raced by top athletes in the Tour de France. Their product has an innovative frame design for rigidity, comfort and is exceptionally lightweight. The bicycles feature better front end stiffness, more precise handling, an uncompromising racing frame and a position perfectly adopted to the individual’s physique and riding preferences.

The target market for Advanti Bicycles are mainly healthy men between the ages of 24-35, with a starting income of $40,000. Located worldwide, concentrated in North America and Europe.

I had some logo ideas in mind but I wasn’t exactly sure what I wanted to create. I sketched a few shapes, shapes lead to lines, lines lead to gears and then some squiggly lines and then even a pineapple! Who wouldn’t want a gold metal plated pineapple on the head of their bike?! I would. However, that didn’t end up being the logo in the end. After hours of playing in illustrator and using the Adobe Capture app on iOS to create custom vector shapes from a photos I have taken, I ended up creating multiple logo designs and type choices for my brand.

Have a look at the process I took to create this brand identity for Advanti Bicycles.

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